I am just realizing my first theatre project and am connecting to so many things you are saying. Last week I stood in the space where the play is probably going to be performed, and thought: This is getting surprisingly real surprisingly quickly.
The most interesting part for me is the non-linear creativity. Like: You suddenly need things you never thought you are going to need and then you do something and what you needed shows up in a surprising, totally different way, and yet being everything you hoped for, and more.
It is a fun game, and yes, you are right, probably one to get addicted to. But there are worse addictions, right?
It’s more often “CEO who mediates a lot” so you’re bliss blessed.
I’ve never contemplated having an involvement in perfumery. But through you I see it’s the five senses. You could make visual art, you could make music sounds, textiles for touch, food for taste or nose candy. Cool.
Congratulations!! Monetizing creativity is one of THE hardest things to do in business and in life. But based on what you have shared, it seems like your perfume company is succeeding in doing just that. Well done! I wish you maximum health, happiness and prosperity! May this early venture contribute to more courage and conviction and lead you and Cate and your company to a fantastic future!!
Absolutely loved this writing. “CEO who meditates a lot” is way more interesting to me than “neuroscientist explains meditation”.
This. This. So much this.
I am just realizing my first theatre project and am connecting to so many things you are saying. Last week I stood in the space where the play is probably going to be performed, and thought: This is getting surprisingly real surprisingly quickly.
The most interesting part for me is the non-linear creativity. Like: You suddenly need things you never thought you are going to need and then you do something and what you needed shows up in a surprising, totally different way, and yet being everything you hoped for, and more.
It is a fun game, and yes, you are right, probably one to get addicted to. But there are worse addictions, right?
It’s more often “CEO who mediates a lot” so you’re bliss blessed.
I’ve never contemplated having an involvement in perfumery. But through you I see it’s the five senses. You could make visual art, you could make music sounds, textiles for touch, food for taste or nose candy. Cool.
You look so happy! I'm proud of you!
This was amaaazing, Sasha
Wishing you more and more success
I've always wanted to start a perfume company someday and reading this was a fucking inspiration!
I was wondering "so are you really going to do the perfume thing or did you quit" and...whoa it happened! now i have to smell this stuff.
Very cool micro essays, now I'm curious about the TikTok reception of it lol, about what else the Cheryls are saying
This is cool as shit
Congratulations!! Monetizing creativity is one of THE hardest things to do in business and in life. But based on what you have shared, it seems like your perfume company is succeeding in doing just that. Well done! I wish you maximum health, happiness and prosperity! May this early venture contribute to more courage and conviction and lead you and Cate and your company to a fantastic future!!
If you are looking for support with damage control, I have a breadth of related experience as well as a personal interest in SDW weathering this.
Huuuge congrats Sasha!!!