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I kind of see the culture war as low-cost meaning making for the masses. It's definitely not both sides but more like several camps shouting into the void hoping to excite people to give more meaning to the in-group. I felt the same way about Peterson, I thought it was like the kind of advice I wish I had gotten more of from the previous generations but wasn't given from men. Maybe he'll reboot and do a relationship pod with Esther Perel lol

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Multipolar is a good point. I'm probably in some kind of very minor culture war without totally understanding it that way.

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mainstream press seems to hate substack. sooooo

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Maybe, just maybe, a Peterson-Zizek-Yarvin combo meal would be good for relationship advice. The "Culture War" is now a corny show but the product placement is well-put.

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> A possible world in which Jordan Peterson spends a lot less time fighting the culture war, and a lot more time being a pure self-help guru.

The weirdness, this fake war is what SELLS the self-help, because those who listens to "self-improvement" don't need it, and those who need it don't listen. This whole Kayfabe is merely a ritualistic packaging to what needs to be heard.

Also, Andrew Tate did the same thing with Peterson's daughter. (/s?)

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